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海底捞放开加盟,申请要列出三个意向加盟省份
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截图自海底捞公告
海底捞告诉红星资本局,从去年开始,餐饮市场开放加盟趋势愈加明显,不少品牌选择开放加盟扩充市场。在经济回暖、行业升温、企业经营良好的背景下,海底捞也加入餐饮市场“加盟潮”。公司认为,目前按照直营为主、适时引入加盟特许的模式,有助于公司实现进一步的适度扩张。
据公告,海底捞加盟餐厅将获得集团统一提供的人员培训、供应链系统、管理经验、食安管控、品牌营销服务、绩效考核等中后台服务。“本公司对加盟商将采用多项标准甄选,包括对品牌及价值观的高度认同、愿景规划、行业经验、财务基础等,并在所有自营餐厅和加盟餐厅实行统一的运营及品质标准。”海底捞表示。
红星资本局在海底捞官网加盟页面了解到,加盟海底捞共需六步:官网提交加盟申请、资质审核、合作意向沟通 、加盟委员会洽谈、合作协议签署、店铺开业筹备。